Our Work
Sample Playbooks
Cybersecurity Product Marketing Using Threat Intelligence and Modeling
This product marketing approach is intended for cybersecurity product and advisory firms to utilize threat intelligence and modeling to
- Manage and evolve products and services to help clients defend against the current threat landscape
- Help clients make ongoing, informed decisions about their security investments
- Market their products and services
The approach brings in The Marketing Framework, which is covered in Hear Group’s The Marketing Environment, in which we provide a comprehensive view of the components of a marketing organization and key stakeholders, with an emphasis on digital marketing and data, content, technology, cybersecurity, AI, ESG, account-based experiences and the new normal brought on by the global pandemic.
Innovation and Product Portfolio Management
With the backdrop of 2024’s trends in innovation and CVC, Hear Group’s Innovation and Product Portfolio Management Playbook overviews the role of company direction, data and marketing in innovation, how to prioritize new products and manage a portfolio of initiatives, as well as establish a business case, including build, buy, partner analysis. The playbook discusses the evolving role of modern product management, including the processes of innovation, product marketing and project management. It reinforces the importance of agile methods, given that 70% of agile companies rank in the top quartile of organizational health and enjoy faster time-to-market and efficiency
Illustrative Client Work
All client projects are grounded in research and insights, including facilitating leadership discussions, to capture knowledge of customers, the market environment and key stakeholders including technical experts. Primary market research, which includes interviewing internal or external customers, is highly recommended when budget and time permit.
Research, Marketing and Innovation for Large Asset Manager
Research for New Products, Customer Markets and ESG Investing, Data-Driven Marketing Strategy, Marketing & Sales Alignment, Sales Training, Content Strategy and Development, Digital Assets, Partnerships
Research and Go-to-Market Strategy for Cybersecurity Concern
Industry Research, Data-Driven Strategy, Market Entry Plan, Thought Leadership, Storytelling, Content and Privacy Framework
Research and Digital Assets for High Growth Manufacturing Technology SMB and Industry Innovator
Manufacturing Industry 5.0-6.0 Technology Customer Research, Customer/Prospect/Lost Business Interviews and Insights, Story and Digital Assets
Research, Innovation, Marketing and Development for Financial Entrepreneur's New SaaS Product
Target Market and Secondary Research, Product, Pricing, Digital Product and Marketing Strategy, KPIs, Business Rules for Software Algorithm and Data Structure, Vendor Selection, Strategy and Development, Project Leadership and Management
Business Plan, Research, Innovation and Creative for Digital Health Start Up
Target Market and Secondary Research, Business Strategy, Pricing and Financial Model, Marketing Organization Design, Branding, Investor Communications
Research, Innovation, Marketing and Development for Technology-Driven Family Office
Services and Investment Strategy, Branding, Messaging, Website UI Design, Website UX Delivery, Communications
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