Our Work

Our Services

For all of us, whether entrepreneurs, intrapreneurs, universities, venture capitalists or family offices, rapid change in the technology, digital, social, geopolitical, climate, regulatory, investing and cybersecurity landscape makes such activities as running a competitive business, raising capital and investing both exciting and challenging.  Most recently, Gen AI has taken center stage in the world of innovation and investing from cybersecurity to marketing and robotics. Quantum and its many segments is being realized with new announcements regularly in the press. 

 

Hear Group helps organizations truly understand the existing and emerging opportunities and threats around them at an actionable level, and make decisions aligned with best practices and a current and comprehensive world view to foster innovation, entrepreneurship and intrapreneurship – and help you make your desired impact.

Tells us your challenges or ask us about:
 
  1. Vision, Mission, Values, Higher Purpose
  2. Board and Executive Session Facilitation, Governance and Communication
  3. Business Model Transformation, Development and Strategy, including AI and Quantum
  4. Risk Management, Including Cybersecurity and Privacy Strategy
  5. Business Case for New Ideas and Start-Ups
  6. Build, Buy, Partner Evaluation
  7. Pitching to Investors and Partners
  8. Customer Market and Stakeholder Research
  9. Branding and Marketing Strategy
  10. Product Planning and Development
  11. Pricing Strategy
  12. Marketing and Investor Communication
 

Sample Playbooks

Cybersecurity Product Marketing Using Threat Intelligence and Modeling

This product marketing approach is intended for cybersecurity product and advisory firms to utilize threat intelligence and modeling to 

  • Manage and evolve products and services to help clients defend against the current threat landscape
  • Help clients make ongoing, informed decisions about their security investments
  • Market their products and services

The approach brings in The Marketing Framework, which is covered in Hear Group’s The Marketing Environment in which we provide a comprehensive view of the components of a marketing organization and key stakeholders, with an emphasis on digital marketing and data, content, technology, cybersecurity, Gen AI, ESG, account-based experiences and the new normal brought on by the global pandemic.

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Innovation and Product Portfolio Management

With the backdrop of trends in innovation and corporate venture capital and start up engagement, Hear Group’s Innovation and Product Portfolio Management Playbook overviews the role of company direction, data and marketing in innovation, how to prioritize new products and manage a portfolio of initiatives, as well as establish a business case, including build, buy, partner analysis. CEO’s will appreciate our CEO Dashboard to help inform innovation and put it in context among all company priorities and align your leadership team. The playbook discusses the evolving role of modern product management, including the processes of innovation, product marketing and project management. It reinforces the importance of agile methods, given that 70% of agile companies rank in the top quartile of organizational health and enjoy faster time-to-market and efficiency. 

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Illustrative Client Work

All client projects are grounded in data, research and insights, including secondary (desk) research and facilitating leadership discussions, to capture  knowledge of customers, the market environment and key stakeholders including technical experts. Primary market research, which includes interviewing internal or external customers, is highly recommended when budget and time permit.  

Research, Marketing and Innovation for Large, Mature Asset Manager

Research for New Products, Customer Markets and ESG Investing, Data-Driven Marketing Strategy, Marketing & Sales Alignment, Pricing Strategy, Sales Training, Content Strategy and Development, Digital Assets,  Partnerships

Research and Go-to-Market Strategy for Cybersecurity Start-Up

Industry Research, Data-Driven Strategy, Market Entry Plan, Thought Leadership, Storytelling, Content and Privacy Framework

Research and Digital Assets for High Growth Manufacturing Technology SMB and Industry Innovator

Manufacturing Industry 5.0-6.0 Market and Customer Research, Customer/Prospect/Lost Business Interviews and Insights, Data-Driven Story, Messaging and Digital Assets

Research, Innovation, Marketing and Development for Financial Entrepreneur's New SaaS Product

Target Market and Secondary Research, Product, Pricing, Digital Product and Marketing Strategy, KPIs, Business Rules for Software Algorithm and Data Structure, Vendor Selection, Strategy and Development, Pricing, Project Leadership and Management

Business Plan, Research, Innovation and Creative for Digital Health Start Up

Target Market and Secondary Research, Business Strategy, Pricing and Financial Model, Marketing Organization Design, Branding, Capital Raising Support, Investor Communications

Research, Innovation, Marketing and Development for Technology-Driven Family Enterprise and Office

Services and Investment Strategy, Branding, Messaging, Website UI Design, Website UX Delivery, Communications

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