Our Work

Our Services

For all of us — whether CEOs, entrepreneurs, intrapreneurs, venture capitalists, government or university leaders — rapid change in the technology, social, geopolitical, climate, regulatory, investing and cybersecurity landscape makes such activities as running a competitive business, raising capital and investing both exciting and challenging. GenAI and Agentic AI have taken center stage in the world of innovation and investing from cybersecurity and marketing to robotics in manufacturing. Quantum and its many segments is being realized with new applications and announcements regularly in the press.

Hear Group helps organizations truly understand the existing and emerging opportunities and threats around them at an actionable level. We help your leadership team make decisions aligned with best practices and a current and comprehensive world view to foster innovation, entrepreneurship and intrapreneurship – and help you make your desired impact.

Our Sector Briefs, intended for industry leaders to provide a current and big picture view of fast-moving landscapes:

Tell us your challenges or ask us about:

Vision, Mission, Values, Higher Purpose and other Governance
Business Strategy, Planning and Financial Modeling including Innovation Processes
Customer Market and Stakeholder Research
Product and Service Planning and Development, Product Marketing
Risk Management, Including Cybersecurity and Privacy Strategies
Branding, Marketing Strategy, and Stakeholder Communications including Marketing and Investor Communications

Sample Playbooks

Hear Group’s Product Marketing playbook for cybersecurity concerns is informed by our Cybersecurity Threat Model, which we update as new threat reports are published by the major firms and as GenAI and AgenticAI advance, both in threat actor use and in defenses and controls.

Cybersecurity Product Marketing Using Threat Intelligence and Modeling

This product marketing approach is intended for cybersecurity product and advisory firms to utilize threat intelligence and modeling to

Manage and evolve products and services to help clients defend themselves given the Cybersecurity Threat Model
Help clients make ongoing, informed decisions about their security investments
Market their products and services

The approach brings in The Marketing Framework, which is covered in Hear Group’s The Marketing Environment in which we provide a comprehensive view of the components of a marketing organization and key stakeholders, with an emphasis on digital marketing and data, content, technology, cybersecurity, AI, ESG, account-based experiences (ABX).

Innovation and Product Portfolio Management

With the backdrop of trends in innovation and corporate venture capital and startup engagement, Hear Group’s Innovation and Product Portfolio Management Playbook overviews the role of company direction, data and marketing in innovation, how to prioritize new products and manage a portfolio of initiatives, as well as establish a business case, including build, buy, partner analysis. CEO’s will appreciate our Mission, Vision, Value and Higher Purpose guide and CEO Dashboard to help inform innovation and put it in context among all company priorities, aligning your leadership team. The playbook discusses the evolving role of modern product management, including the processes of innovation, product marketing and project management. It reinforces the importance of agile methods, given that 70% of agile companies rank in the top quartile of organizational health and enjoy faster time-to-market and efficiency.

Illustrative Client Work, Grounded in Research

All client projects are grounded in data, research and insights, including primary and secondary (desk) research, the latter of which often utilizes AI. Conducting primary market research includes gaining input directly from internal or external customers, prospective customers and influencers such as investors, and is best practice in business plans when launching new businesses and products and planning to raise capital.

Ongoing customer research is recommended for any business that wants to stay in lock step with its customers, and is correlated with higher revenue growth with conducted frequently.

Hear Group consultants are trained in Project Leadership (PMI) and ethical research practices, and charter and execute projects with clients within scope, timeline and budget. With close collaboration with clients and insights from research, we help facilitate informed leadership discussions to capture knowledge of target audiences, the market environment, technology and key stakeholders to optimize decision-making and future direction.

Research, Marketing and Product Innovation for Large Financial Services Business

Research and Market Launch for New Products, Customer Markets and Investing Strategy, Data-Driven Marketing Strategy, Marketing & Sales Alignment, Pricing Strategy, Sales Training, Content Strategy and Development, Digital Assets, Partnerships, Project Leadership.

Research and Go-to-Market Strategy for Cybersecurity Startup

Industry Research, Collaborator Landscape, Data-Driven Strategy, Market Entry Plan, Technology and IP Approach, Thought Leadership, Storytelling, Content and Privacy Framework, Project Leadership.

Research, Product Roadmap, and Digital Assets for High Growth Manufacturing Supplier and Technology Innovator

Manufacturing Industry 5.0-6.0 Technology and Market Research Using AI, Customer/Prospect/Lost Business Interviews and Insights, Data-Driven Product Roadmap, Story, Messaging and Digital Assets, Project Leadership.

Research, Innovation, Marketing, Product Strategy and Development for New SaaS Product

Target Market and Secondary Research, Product, Pricing, Digital Product and Marketing Strategy and Plan, KPIs, Business Rules for Software Algorithm and Data Structure, Vendor Selection, Product Strategy and Development, Security Strategy, Pricing, Project Leadership.

Business Plan, Valuation, Capital Raising, Research, Innovation and Creative for Health Start Up

Target Market Research With Prospective Customers and Secondary (Desk) Research Using AI, Business Strategy, Business Plan, Pricing and Financial/Valuation Model, Marketing Organization Design, Branding, Capital Raising Support, Investor Communications, Project Leadership.

Research, Innovation, Marketing and Development for Technology-Driven Analytics Business

Services and Investment Strategy, Branding, Messaging, Website UI Design, Website UX Delivery, Cybersecurity, Communications, Project Leadership.